In fact, personalization is for advertisers to search only one: a significant effect on the large audience it will be possible only in the context of.
For those who do not understand. Get the output of your site in search of a single sentence for all computers will be possible only through the context. All others will see the ' personalized ' results. Even if they are not asked to. And the word ' go, look for the phrase XXX ' will be an archaism, for he who sees it will be impossible to predict. Neither Google, nor in Yandex.
Yes, in fact, nicho. We are slowly migrating to the mixed. Social networks, context, content and improving site. And I advise you to the same.
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