Abstracts.
Creative. ( ang. creative) -. constructive and creative process. formation and realization of original ideas. It is a pity that these ideas can not be patented:).
Creative - is a relatively unique combination of expressive forms necessary to achieve a certain goal, calculated on the perception of the target audience, and, in particular cases, the management of its behavior. Creativity - is the creation of an advertising slogan and bright image that helps convey the advertising message to consumers.
Creative Writing - synonymous with ' creativity, invention, originality, a good solution and m. Dr.. In most cases, the word ' creative ' advertising svyazsvyazyvayut. And not in vain, t. to. half of the success of advertising depends on the creativity. That is how good the advertising message is carried in the slogans, advertising products, policies, placing. With the help of creative advertising campaign as closely as possible to carry out its tasks. This kind of service that sells advertising agency client. This is a development of ideas of advertising campaigns for advertising message reports to the target audience. The concrete expression of this creativity depends on the medium (media), which will be an advertising company.
Creativity exists in two forms:.
a. Net creative - a work, such as artists, which uses uncomplicated creativity of one person.
2. Team ' creative ' - is the work of a group of people on a project where krieyteru have to adapt their ideas and thoughts to the relation with strictly set by the requirements of. Naprimet drafting of the vessel, an advertising campaign or creating a web-server.
When creativity is only part of a larger process of development, it appears advantageous to use outsourcing. It often happens that the outsourcing of design to good external designer is considered normal, and you can do with creativity.
The process of creation - is setting up his own brain at the same frequency. Once the setup has occurred, the thoughts come one after another. In order to adjust itself to follow certain rules.
If a person does not focus, no one says ( including recorder ) and did not write, do not eskiziruet, his thoughts are muddled state. They jump from one direction to another. In this situation, there is a lot of new ideas, but because at each specific idea of the brain spends too little time, the emergence of ideas is random and chaotic nature of the probability of formation of a certain concept is low, but possible, especially in cases of emergency:).
There are many kinds of creative activities. If you look good, it can be suspected in any kind of creative component. If you go further, we can conclude that everything that makes a person, resulting in reduced creativity, for creative ideas.
Here are some examples of techniques for thinking of inventive problem solving.
Methods of psychological activation of creative thinking:.
brainstorming.
On the solution of the problem is given 2-4 hours, while more fantastic than the proposed idea, the better. Rule - the impossible is not. Any criticism is not valid. All of the ideas sketched in outline form (Form klauzury ). Inversion techniques are used - to make the contrary, the analogy - as in the other decision, empathy - to consider themselves part of the object and identify their feelings and sensations, imagination - to make extraordinary.
Method of test questions with respect to A. Osborne.
Questions Eyloartu.
List all the qualities and determination of the object. Highlight important, list all the disadvantages, to come up with a fantastic analogues, to try different kinds of materials and energy. Learn from the uninitiated. To arrange a group discussion. Try national solutions: crafty Scottish, comprehensive Beijing, wasteful U.S., complex Chinese, stupid. To live with the problem, to live in a stimulating environment ( glue all the walls yachts ). In the imagination to climb into the mechanism. Find out who has solved this problem and what he achieved, the bastard:).
method fantogramm.
Table, where the vertical - indicators, horizontal - techniques and change indicators.
vertical:.
a. matter: chemical composition, physical state.
2. microstructure of the object (level 1,2,3).
3. direction of.
4. reproduction.
5. super-system ( chair - Interior ).
6. Power to.
7. way to travel.
8. The incidence of.
9. level of organization and management.
10. raison d'être (purpose, function, function).
horizontal line:.
and - increase, decrease.
b - to unite, to separate.
in - to the contrary.
r - to speed up or slow down,.
d - time shift back and forth.
e - to separate the function of an object.
Well - to change the relationship between the object and its environment, including the replacement of the medium.
s - to change the quantitative indicator.
Ten principles of change indicators.
a. Neology - the use of processes, structures, shapes, materials, new to the industry or new general.
2. Adaptation - Adaptation is already well-known structures, processes, forms.
3. Animation - (multiplication ), the multiplication of functions and system components.
4. Differentiation - the separation of functions and system components.
5. Integration - integration, reduction, simplification of forms and functions of the elements.
6. Inversion - a permutation.
7. Dynamization - parameters (height, length, area, light) to continuously vary.
8. Analogy - search technique and the use of similarity, the similarity of elements in a whole different.
9. Idealization - representation of an ideal solution, from which must proceed.
10. Impulses - is the property - not property.
Methods of improving the effectiveness of brainstorming Judith Rich.
marry the ideas of. Sometimes the best ideas are the result of combining the two least bright ideas. Take the form of a single genre, such as MTV, and move into another genre - can turn out. Play!.
devious pathways. Encourage communication to avoid the obvious tactics that are commonly used by journalists and PR professionals. Try to send the message, unexpected ways. Could you write a song about it? .
News?. See today's paper, go over the sections. Choose a story and allow your imagination to disperse. Try to tie your theme to each of the news.
'll play the role of. Assign participants to the role of the target audience, relevant to your problem. If you change points of view come new solutions.
invent the wheel. Think of the most successful, original and funny solutions, your or others'. What can you borrow from them for your objectives?.
Uslyshte. Embark on a sortie from the room. Talk to your friends or family members. Listen to what they say. Let them guide you in a new direction.
Association. Ask participants to name the first word that they would come to mind in response to the utterance of topics assault. Allow associations to rotate freely.
Back to Nature. Many problems can be solved by exploring the natural world around us. If we can relate to the nature theme, then it will increase the attractiveness of.
Forward to the future for. Think about what will happen, not what is today. Do not limit the current reality. Imagination knows no limits. Inventing the Future!.
Refer to your. Think about how the subject of meditation could relate to what happened or might happen in your life. Think about how he influenced you or someone you know. How would you convince them of, say, over the phone?.
remember the past. Examine your own life experience. Remember that surprise you? .
stupid idea. Straight-line thinking is not able to detect the hidden ideas behind the side. Instead of straining, relax, laugh, and such a ' stupid ' approach will help you to move in new direction.
Ask ' Why? '. Explore the problem as a child could do it. Ask the obvious questions. Find interesting answers. Turn it into tactics.
Keep it simple. Simplify the idea. Express it in 10 words or fewer words in. The easier it will be understood, the easier it will be possible to sell your product.
By contradiction. Great insight can occur if, instead of thinking about how to do something to try to resolve the question of how to do this. You need to spread the word about a new tourist route? .
draw a. Ask the participants to make their next offer in the form of a picture. And let the others try to interpret drawings.
play on words. Try to take turns to make a word or phrase in the pun. Some of you can make something out of it, stimulating inspiration.
revive the thing. A dull, inanimate object can become a more inspiring, if we imagine him alive. Give it personality traits. How will he behave? .
think globally. Rise above the storm of the subject. What are the most common trends and concepts can be related to your topic? .
enjoy. Sessions of imagination should be happy for hours. We think more freely in an atmosphere of comfort and pleasure. Encourage laughter, games, or start with a fun exercise.
Repetition - the mother of learning. The very first idea in the brainstorming session is often underestimated. Maybe because they are easy to come. Revise your first record again - perhaps you will find in them something of value.
Source: http://rosdesign. com / design / creativeofdesign. htm. 